What’s All the Hype About Personal Branding?

Don’t make the same Personal Branding mistakes as many other agents In my 16 years selling real estate and working with a real agents and real clients in the competitive listing arena of suburban lounge-rooms, I heard and read a lot of content about how “personal branding” could mean the difference between winning and losing the …

The Greatest Threat To The Real Estate Industry

Spoiler alert: The Greatest Threat to The Real Estate Industry Is Not Uber. The biggest threat to the real estate industry is that everyone says that they do the same things. Salespeople all say: highest price, quickest sale, best conditions, great experience. Property Managers say: best practice, best communication, best tenants, highest rent, best terms. We …

Why You Should Use A Licensed Real Estate Agent

In an industry saturated with agents in it for short term gains, attempting to make a quick buck with smooth talking sales techniques, trusting that they’ll receive value for their money is a major consideration for today’s discerning customer. The decision to sell your home is huge, and not one to be taken lightly. Finding …