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I’ve spoken to 1000s and 1000s of agents about upgrading to become fully licensed over many years and something that the more experienced agents usually say is ‘I don’t need to become fully licensed because I’ve never been asked if I am or not’.   I completely agree with this. Not many people would ask …

Why PMs should upgrade to a full licence?

Property managers are an extraordinary group, with skills and experience across business development, marketing, accounting, asset management, relationship management…and then there’s crisis and conflict resolution. Many of these skills are learned at work, through work or for the purpose of work, but it can be difficult for property managers to demonstrate their value to potential …

What’s All the Hype About Personal Branding?

Don’t make the same Personal Branding mistakes as many other agents In my 16 years selling real estate and working with a real agents and real clients in the competitive listing arena of suburban lounge-rooms, I heard and read a lot of content about how “personal branding” could mean the difference between winning and losing the …

The Greatest Threat To The Real Estate Industry

Spoiler alert: The Greatest Threat to The Real Estate Industry Is Not Uber. The biggest threat to the real estate industry is that everyone says that they do the same things. Salespeople all say: highest price, quickest sale, best conditions, great experience. Property Managers say: best practice, best communication, best tenants, highest rent, best terms. We …