“It is not the strongest of the species that survives, but rather, that which is most adaptable to change.” (Charles Darwin)
Never have the famous words of naturalist, Charles Darwin been more relevant to the real estate world than in today’s necessity for personal branding. As a real estate agent your brand is your livelihood, and if you’re not prepared to put the time or effort into building your personal brand, then you’re going to have a tough time trying to survive.
But what is your ‘brand’?
Simply put: it is how a client or customer perceives your organization. In other words, it’s not what you think your business stands for, but what everyone else thinks it does. Now, some people believe the key to your personal brand is having a strong online presence, while others believe it centers on how you conduct yourself in face-to-face interactions. It’s also important to create a visual identity with a logo that you can use on business cards and brochures (check out www.pinterest.com/real-estate-branding for some marketing inspiration). While both of these points play crucial roles in developing your brand, all your efforts will be in vain unless you get fully licensed.
Get fully licensed
The best agents in the industry today are those who explain to their clients the difference between someone who is licensed by the government to work in real estate, and those who aren’t. That’s because they know it’s a powerful point of difference in a very competitive market place. Moreover, if you get fully licensed it not only bolsters your credibility in the eyes of potential clients, but also in the eyes of your peers, which is additionally beneficial as it will broaden your networking opportunities.
There’s nothing wrong with updating your LinkedIn profile, or revamping your personal website – in fact, these are both important tools to help build your brand – but it’s certainly worth remembering that in today’s landscape, you’re going to struggle unless you get fully licensed.