The internet has had a huge impact on the real estate industry. The amount of internet users in Australia has grown from 6, 600, 000 in 2000 to 12,483,000 in June 2014, according to the Australia Bureau of Statistics. Whether at home or on the move, advancements in technology allow people to access a plethora of information at the click of a button or swipe of an Iphone. So what does this mean for the Real Estate Industry?
Catering for Online Search Methods
Where people once relied on face to face or telephone discussions with real estate agents or flipping through the newspaper to browse for properties, they are now able to start their search online.
Many real estate agencies have adapted to this by creating user friendly search tools on their websites that allow clients to easily find the information they are looking for. Good real estate websites also allow clients to book an inspection online, giving them a smooth path to make contact with the agency.
Clients are Better Informed
With the vast amount of valuable information available for prospective clients, people are now able to be more self informed than ever before. This means that in order to make an impression and be the person a client will opt to deal with, real estate agents need to be on top of their game. They need to stay organized and well equipped, know the properties and market well and ensure they can value add in the form of industry knowledge to each and every transaction they are involved in. Keeping up with technology is key to keeping up with clients.